Sample client report
What your clients receive every month
Each client gets a private, always-up-to-date link under your agency's name, logo and colors, plus a PDF export. It shows where they stand in AI answers, how certain each number is, and what your work changed.
Sample report with illustrative data. Northwind Outdoor, Summit Digital and the competitors are fictional. The layout, metrics and statistics are exactly what the product generates.
Summit Digital
AI visibility report · Northwind Outdoor
Last 30 days · October 26, 2026
AI visibility
58%
Mentioned in 696 of 1,200 AI answers (95% CI 55%–61%)
Share of voice
24%
Share of brand mentions vs competitors
Cited as a source
20%
Answers linking to northwind-outdoor.example (95% CI 17%–22%)
How AI describes you
#2.1
Average position when mentioned
Visibility over time
Share of AI answers mentioning each brand, weekly
Competitive landscape
Bars show the 95% confidence interval
| Trailcraft | 64% | |
| Northwind Outdoor | 58% | |
| Peakline | 51% | |
| Ridgeway Supply | 39% | |
| Alpine & Co | 27% |
By AI engine
vs the previous 30 days
| ChatGPT | 61% | +12.9 pts · real change |
| Perplexity | 66% | +8.8 pts · real change |
| Gemini | 52% | +3.8 pts · normal variation |
| Google AI Overviews | 49% | +15 pts · real change |
| Google AI Mode | 62% | +16.3 pts · real change |
Strongest prompts
- best waterproof hiking boots for wide feet87%
- most durable ultralight backpacking tent80%
- where to buy recycled down jackets online77%
- best outdoor gear store with free returns73%
- Trailcraft alternatives for hiking gear70%
Biggest opportunities
Where a competitor is recommended instead
- best budget sleeping bag for winter camping13% · Trailcraft 80%
- best trail running shoes for beginners20% · Peakline 73%
- lightweight rain jacket that packs small27% · Trailcraft 67%
- family camping tent for 6 people33% · Ridgeway Supply 60%
Work completed and its measured impact
28 days before vs after each change, with a two-proportion significance test
Published a hiking boots buying guide with a fit comparison table · Sep 26
Visibility on the 2 targeted prompts: 46% → 79% (+33.3 pts, significant, p=0)
Got Northwind added to two outdoor review roundups AI cites often · Oct 1
Visibility overall: 48% → 59% (+11 pts, significant, p=0)
Unblocked OAI-SearchBot and PerplexityBot in robots.txt · Oct 3
Visibility in citations of your site: 28% → 30% (+1.8 pts, not yet significant)
Next priorities
- Create a winter sleeping bag comparison page with temperature ratings and prices
- Pitch inclusion in the beginner trail running shoe roundups cited by Perplexity
- Add Product and FAQ structured data to the rain jacket category
- Correct the outdated returns policy AI repeats from a 2023 forum thread
Send reports like this to every client
White-label reports, live client links and PDF export are included in the Agency plans.