Huginnova vs Profound
Profound is built for large enterprises, with custom contracts and up to nine engines. Huginnova is self-serve with public prices, every feature on every plan, and plans for agencies from $299 a month.
Facts from each vendor's public pages, checked October 27, 2026. We make Huginnova, so we've linked every source.
Choose Huginnova if…
- You want to start today with public prices: from $99/mo, 14-day trial with your own prompts
- You're an agency: 10 client brands for $299/mo, not per-workspace pricing
- You want an action plan, GEO Writer and AI readiness audit included
- You want each number backed by repeated answers and a confidence interval
Choose Profound if…
- You need SSO, SOC 2 and an enterprise contract
- You need engines we don't cover, like Copilot, DeepSeek or Exa
- You want daily tracking as standard
Side by side
| Huginnova | Profound | |
|---|---|---|
| Cheapest paid plan | $99/mo | Custom (free 7-day trial) |
| What it includes | 100 prompts, 1 brand | Trial: 50 recommended prompts for 7 days |
| AI engines included | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9 engines |
| More engines | Claude add-on from $59/mo | Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa on Enterprise |
| How often prompts run | Weekly full measurement; daily add-on from $39/mo | Daily |
| Answers per prompt and engine | 3 answers per prompt and engine, with confidence intervals | Not public |
| Features on higher tiers only | No analysis feature is gated. REST API, BI connectors and white-label reports start at Agency. | API, exports, SSO and most engines on Enterprise; pricing on request. |
Huginnova plans
- Starter · 100 prompts · 1 brand$99/mo
- Agency · 400 prompts · 10 brands · white label · API$299/mo
- Agency Scale · 1,000 prompts · 30 brands$799/mo
Profound plans
- Trial · 50 recommended prompts · 7 days · 3 enginesFree
- Enterprise · Tailored prompts · up to 9 engines · API · SSOCustom
- Agency Growth · +1 client workspace $399/mo · 100 prompts daily per clientNot public
Sources: www.tryprofound.com/pricing · Huginnova pricing. Prices in the currency each vendor shows, before tax. Spotted something out of date? Tell us.
Questions
Frequently asked
How much does Profound cost?+
Profound doesn't publish prices for its paid brand plans; you get a quote. Its agency plan adds client workspaces at $399 a month each. Huginnova's prices are on our pricing page.
Can I try Profound and Huginnova for free?+
Profound offers a 7-day trial with 50 recommended prompts on three engines; the prompts can't be customized. Huginnova's 14-day trial includes every feature and your own prompts.
Is Huginnova enough for an enterprise?+
For most marketing teams, yes: 30 brands and 1,000 prompts on Agency Scale, API, BI connectors and white-label reports. If you need SSO or a custom contract, contact us.
Try Huginnova free for 14 days
Every feature on every plan. Set up your first brand in five minutes.