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The best AI visibility tools in 2026

Seven tools that track how AI assistants talk about your brand, compared on price, engines, how they measure and what they're best for.

Facts from each vendor's public pages, checked October 27, 2026. We make Huginnova; every source is linked.

Tool	From	Entry plan	Engines included	How often	Best for
Huginnova	$99/mo	100 prompts, 1 brand	ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode	Weekly full measurement; daily add-on from $39/mo	Agencies and teams that need trustworthy numbers and every feature
LLM Pulse	€49/mo	50 prompts, 1 project	ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode	Weekly; daily plans cost more (€79 / €149 / €449)	Low-cost start and many extra engines
Peec AI	€85/mo	50 prompts, 1 project, 1 country	3 models of your choice (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI)	Daily	Daily tracking across several countries
Profound	Custom (free 7-day trial)	Trial: 50 recommended prompts for 7 days	Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9 engines	Daily	Large enterprises with custom contracts
Otterly.AI	$29/mo	15 prompts	ChatGPT, AI Overviews, Perplexity, Copilot	Daily	The cheapest way to start
Scrunch	$250/mo	125 prompts, 1 brand, 5 users	ChatGPT, Perplexity, AI Overviews, Copilot	Not public (5,000 responses a month on Core)	Teams focused on AI agent traffic
AthenaHQ	$295/mo	3,600 credits a month (1 credit = 1 AI answer)	11 models on Starter, including AI Mode, Claude, Grok and DeepSeek	Not public	Many models on one plan, metered by credits

“Repeated answers”: asking each prompt more than once per engine and run. No other vendor here states it publicly; Peec AI and LLM Pulse state one answer per prompt and model.

What to look for

How each number is measured

AI answers change from one ask to the next. A tool that records one answer per prompt shows movement that's often noise. Look for repeated sampling and a likely range, or treat small changes with caution.

Which engines are included

ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini cover most AI search today. Check whether they're all included or sold as add-ons, and whether you'll pay per model.

What sits behind higher tiers

Sentiment, reputation, AI traffic, APIs and white-label reports are often reserved for bigger plans. Price the plan you'll actually need, not the entry one.

Whether it tells you what to do

Tracking is only useful if it leads to changes. Look for prioritised actions, content help and a way to measure whether a fix worked.

Each tool in brief

Huginnova

From $99/mo

Strengths

Every prompt asked 3 times per engine, so changes are flagged only when they're real
Sentiment, reputation, Shopping, ChatGPT Ads, AI traffic and site audit on every plan
Action plan with measured impact, GEO Writer and AI readiness audit
Built for agencies: 10 to 30 brands, white-label client reports

Watch out for

Daily tracking is a paid add-on (weekly is included)
Fewer extra engines than some tools: Claude only, no Grok, DeepSeek or Copilot yet
Entry plan costs more than the cheapest tools

Features on higher tiers: No analysis feature is gated. REST API, BI connectors and white-label reports start at Agency.

LLM Pulse

From €49/mo · LLM Pulse vs Huginnova

Strengths

Low entry price
Many extra engines as add-ons, including Grok, DeepSeek, Copilot and Meta AI
Large library of free tools and data studies; available in many languages

Watch out for

One answer per prompt and engine, so week-to-week changes can be noise
Several analysis features only on Growth or Scale
White label only on Enterprise

Features on higher tiers: Sentiment, owned media and AI traffic from Growth; reputation, ChatGPT Shopping, paid AI ads, custom reports, API and Looker Studio from Scale; white label on Enterprise. Source Source

Peec AI

From €85/mo · Peec AI vs Huginnova

Strengths

Daily tracking on every plan
Multi-country tracking from Pro
Unlimited users

Watch out for

3 models on self-serve plans
One answer per prompt and model per day
API only on Enterprise

Features on higher tiers: Looker Studio from Advanced; API, SSO and most extra models on Enterprise. Source

Profound

From Custom (free 7-day trial) · Profound vs Huginnova

Strengths

Enterprise depth: up to 9 engines, ChatGPT Shopping, SSO, SOC 2
Agent analytics with CDN integrations
Daily tracking

Watch out for

No public price for paid plans
Client workspaces for agencies cost $399/mo each
Trial prompts can't be customized

Features on higher tiers: API, exports, SSO and most engines on Enterprise; pricing on request. Source

Otterly.AI

From $29/mo

Strengths

Cheapest way to start
Daily tracking
Unlimited brands and team members

Watch out for

AI Mode, Gemini and Claude cost extra
Lite plan has 15 prompts

Features on higher tiers: API, MCP and Looker Studio from Standard; extra prompts only on Standard and Premium. Source

Scrunch

From $250/mo

Strengths

AI agent and bot traffic included
Site audits and content generation

Watch out for

Gemini and AI Mode only on Enterprise
5 competitors on Core

Features on higher tiers: Looker Studio, API, MCP and most engines on Enterprise. Source

AthenaHQ

From $295/mo

Strengths

Many models on the entry plan
Free plan to try it
Content and crawler-control features

Watch out for

Usage is metered in credits, so cost grows with prompts × models × runs
API costs extra

Features on higher tiers: API and extra credits are paid add-ons; BI dashboards on Enterprise. Source

Questions

Frequently asked

What is an AI visibility tool?+

Software that asks AI assistants (ChatGPT, Perplexity, Gemini, Google's AI Overviews and AI Mode, Claude) the questions your buyers ask, and measures how often they mention or recommend your brand, which sources they cite, and how that compares with your competitors over time.

Which AI visibility tool is cheapest?+

Among the tools here, Otterly.AI starts lowest ($29/mo for 15 prompts), then LLM Pulse (€49/mo for 50 prompts). Check how many prompts and engines the entry plan really includes, and which features need a higher one.

Do Semrush and Ahrefs track AI visibility?+

Yes, both now include AI visibility in their SEO suites, with a limited number of custom prompts per plan (Semrush: 50 to 100; Ahrefs: 5 to 20, plus prompt packages). They're a good fit if you already pay for them and need light tracking.

Is this comparison neutral?+

We make Huginnova, so read it with that in mind. Every fact about other tools comes from their own public pages, linked below, and we say where each one is the better choice.

See how AI talks about your brand

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